Levi's Sees Early Traction with Facebook Campaign Featuring Live Music Event


Levi’s has made its biggest effort yet to reach Facebook users, by using its Page and other features to popular live music venue, Fader Fort, at the South by Southwest Music conference and festival last week in Austin, Texas. The move builds on its long-standing partnership with The Fader music publication — a way for Levi’s to get influential young music lovers buying more of its apparel.

Officially known as “Levi’s/Fader Fort” — although most concertgoers call it “Fader Fort” — the 9

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