How a Carefully Crafted Instagram Feed Can Increase Customer Loyalty and Sales

Opinion: Your branding has to be extremely strong on Instagram

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Instagram is all the buzz these days in the marketing community. However, it seems like a lot of marketers and business owners are still unclear on how to fully leverage this platform.

One possible reason why Instagram marketing is still so mysterious is that it seems deceptively primitive—slap any image onto the platform, write a short caption and you’re done. However, this is true on the surface only.

We read these stories of influencers and business owners making money directly off of Instagram, but the confusion persists.



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