4 Out of 5 Marketers Recommend This: Lessons on Statistical Interpretations

The Silver Bullet for Driving Sales & Impressions: DATAColgate ran a classic ad in the early 2000s that received a lot of attention: 80 percent of dentists recommended Colgate toothpaste. Sounds like a stellar endorsement, right? Four out of five dentists would prefer you use Colgate over any other toothpaste — surely Colgate must be the best. But the attention the campaign drew was not positive. In fact, a statistical scandal came to light and put Colgate under fire.