Lessons Learned From the Long-Awaited Shutdown of Google+

And takeaways for other social platforms

the google plus logo
April 2 is the official shutdown date for Google+. Google

When Google+ first launched in 2011, its purpose was to transform Google from a search company into one facilitating social connections, a social network that could be bigger and more comprehensive than Facebook and LinkedIn combined.

Marion Riedle is founder and CEO of PASHpost.