Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion.
The location-based game, which came out Thursday, uses augmented reality to place Pokémon characters in the real world for users to find and collect. The mobile app became immensely popular almost immediately and is already causing small businesses to tweak their in-store marketing. Tech vendor Similarweb predicts the app will amass more daily active users than Twitter in the coming days.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in