Learning From the Best: Crafting Effective Global Campaigns

At the foundation of any marketing campaign is a deep understanding of the customer and how they prefer to receive communication.

shutterstock_83814199Any marketer can tell you the competition for consumers’ attention continues to grow, driven by trends in globalization and digital marketing; however, acknowledging and addressing these challenges are two very different processes.

Recently, Lionbridge teamed up with Econsultancy to survey more than 300 marketing professionals to determine key differentiators that distinguished marketers as industry leaders in comparison to those who were performing at average levels.

At the foundation of any marketing campaign is a deep understanding of the customer and how they prefer to receive communication.

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