Endless, the Snap Originals docuseries previously known as Endless Summer, is set to return for its third season, and Lay’s will be integrated into each episode.
Lay’s worked with the production team behind Endless to fully integrate its products into every episode, and the snack food brand also teamed up with influencer Dylan Jordan, one of the series’ stars, to promote Lay’s via a series of custom six-second non-skip commercials that will run throughout the season.
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