Lawmakers Come Up Short in Data Broker Probe

Responses from 9 companies raise more questions

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Data brokers, both online and offline, are fast becoming the latest privacy bogeymen on the Hill. But pinning down what a data broker is and determining if its consumer data collection violates consumer privacy may not be so easy.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in