These are interesting times at the West Coast flagship newspaper. Over the weekend, there was much discussion about the fact that the paper had auctioned off its Sunday front page nameplate (as well as inside section portions) to Universal Pictures’ Minions. Even more interesting to FishbowlNY was this assertion in the coverage by Kevin Roderick’s LAObserved:
The ad inventory in the print paper some days is just unbelievably thin. In the colony of current and past LAT staffers, a lot of heads were shaking when an A section a couple of months ago dropped below 12 pages for the first time that anyone could remember.