7 Ways to Run Better Social Media Contests in 2017

If you’ve ever run a contest on social media, you know how powerful they can be.

If you’ve ever run a contest on social media, you know how powerful they can be.

For early stage profiles that are just starting out, a contest can offer a leg up to build an initial following. For large and established accounts that want an extra boost, contests can provide an enormous surge of participation and interest.

But the game in social media is always changing, so if your contests are going to continue to be effective, they’ll also need to change.

Why contests are so powerful

Social media contests are effective for several reasons:

  • Value: Because you’re offering a prize, your post instantly becomes more appealing than most other content on social media.
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