How the Human Need for Approval Drives Social Marketing Strategies

Opinion: Somewhere along the way, the need for human approval has become so strong that we actually have begun to identify with it

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How many times do you do something because you think it’ll make you appear better to the people around you? From the clothes you wear and the places you decide to eat to how you talk and what you do in your free time, how people perceive you has a controlling grip on your daily choices.

When you understand this within the context of social media, marketing and advertising begin to make more sense.

The human need for approval

The need for human approval is actually rooted in a very fundamental and natural place.

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