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How many times do you do something because you think it’ll make you appear better to the people around you? From the clothes you wear and the places you decide to eat to how you talk and what you do in your free time, how people perceive you has a controlling grip on your daily choices.
When you understand this within the context of social media, marketing and advertising begin to make more sense.
The human need for approval
The need for human approval is actually rooted in a very fundamental and natural place.