5 Facebook Advertising Mistakes Far Too Many Brands Make

Opinion: Before you can improve, you have to isolate the problems you’re dealing with


While there are arguably more cost-effective social media advertising platforms than Facebook, few feature such powerful audience segmenting opportunities. Unfortunately, a lot of brands squander the opportunity to generate a return by making common yet avoidable mistakes.

Before unpacking some common Facebook advertising mistakes that big brands make far too frequently, let’s discuss a point that, while cliché, is important: the idea that practice makes perfect. Specifically, it’s wise to understand that practice can help you overcome many mistakes that are otherwise enough to derail even the savviest of strategies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in