If you have a website, chances are it ends with a dot-com. Nothing sexy about that, right? After all, there are only a few gTLDs (generic top-level domain names—the technical parlance for anything to the right of the dot) out there anyway.
Aside from a smattering of variant codes (“.org” for nonprofits, say, or “.edu” for universities, etc.), brands haven’t been given many options online. It’s the digital corollary to Henry Ford’s saying about giving the customer any color of Model T he wanted—so long as it was black.
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