Lancôme Is Getting a 60% Monthly Action Rate With New Loyalty Program

Wants to leverage beauty reviews

Luxury brands are often singled out as slow adopters when it comes to digital, primarily because there’s still reluctance from consumers to buy high-ticket items online. However, marketers for L’Oreal-owned Lancôme offered data results to Adweek that suggest that it would behoove marketers in this category to focus more on cross-channel shopping to build loyalty programs instead of worrying only about e-commerce.