Lack of Data and Brand Safety Underpin Marketers’ Concerns With Facebook and Google

4 execs’ views of the duopoly

Marketers’ love-hate relationship with Facebook and Google is complicated. While the duopoly’s grip across digital advertising only continues to grow—the two make up 60 percent of 2017 digital spend, per eMarketer—marketers’ concerns about brand safety, data and fake news also continue to grow.