STUDY: Instagram’s Profile Rises As Marketing Tool For Prestige Brands

Prestige brands -- those in the beauty, fashion, retail, hotels, and watches and jewelry sectors -- are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.


L2InstagramUserGrowth650Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.

L2 studied the Instagram usage by some 250 prestige brands and found that:

  • 92 percent have Instagram accounts.
  • 72 percent post videos via Video on Instagram.
  • Prestige brands average six photo posts and 0.38
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