STUDY: Instagram’s Profile Rises As Marketing Tool For Prestige Brands

Prestige brands -- those in the beauty, fashion, retail, hotels, and watches and jewelry sectors -- are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.

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L2InstagramUserGrowth650Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.

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