L.L.Bean Sees Anti-Trump Customer Boycott
L.L.Bean is in the middle of a political skirmish over its namesake heiress and her support of President-elect Donald Trump. Some customers vowed to boycott the family-owned company after learning last week that Linda Bean, the granddaughter and heir of company founder Leon Leonwood Bean and a longtime Republican activist, bankrolled a political action committee in her efforts to support Trump. That led L.L.Bean’s board chairman, Shawn Gorman, a great-grandson of L.L.Bean, to do something unusual for the company: address a political controversy head-on.
Total Retail’s Take: Without trying to get overly political, as that’s what not what we’re about, I find it troubling that consumers would boycott a brand with thousands of employees based on the political actions of one person.
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