Social Media Is Finally Growing Up

Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence.


Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence.

However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media.

Facebook is poised to reap the benefits of opening insights up to third-party verifiers because it will be tapping into what I like to call “believable data.” The social network will have a far more insightful understanding of how brands can activate on its platform.

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