Performance Marketing

Kraft's Cheesy Yahoo Motion Ads Lifted Related Search 77%

You are getting very hungry

Headshot of Michelle Castillo
By Michelle Castillo

The difference between a static image and a slightly animated picture may be subtle, but Yahoo is claiming that its Motion Ads are leading to higher sales and increased positive brand association.  

Yahoo reported that people who saw Kraft's motion ad, which featured a steaming grilled cheese sandwich, were 77 percent more likely to search for Kraft-related keywords. Brand favorability among men went up 11 percent, and women were 7 percent more likely to purchase Kraft products.

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Headshot of Michelle Castillo

Michelle Castillo

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