Kohl’s, Snapchat Team Up on an Easy Way to Shop for Athleisure Gear

The retailer and the app changed the inventory available via their AR virtual closet to reflect Covid-19

Snapchat’s AR Portal technology enables users to virtually browse a selection of Kohl’s athleisure products Kohl's/Snapchat

Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.