Kohl’s Invites Snapchatters to Go Window-Shopping

A pop-up event in New York goes nationwide via a portal lens

New Gifts at Every Turn features holiday collections from high-end brands and designers Kohl's/Snapchat

Retailer Kohl’s is hosting a holiday pop-up in New York this weekend, but Snapchat users nationwide will be able to experience it firsthand thanks to a portal lens.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.