Kohl’s Chewie Mask Video Eats Up Likes, Goes Viral
Laughter is contagious — and for Kohl’s, so is the brand awareness that comes with helping an overjoyed Chewbacca fan celebrate her birthday.
On Thursday, a giggling Candace Payne used Facebook Live to tell her “friends on the Internet Webs” about the mask in a “Star Wars” box that she’s just bought at Kohl’s and that she was super-excited to wear in order to continue celebrating her birthday. The next day, Kohl’s joined in her fun.
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