Kmart's Boxer-Baring Hunks Take Off on YouTube
Meanwhile, Volvo Van Damme spot officially a phenomenon
A few weeks ago, Kmart unveiled a rather racy spot for its Joe Boxer brand. And last week, the Show Your Joe clip, featuring six no-pants wearing studs shaking their money-makers to delightful holiday music, saw its views on YouTube jump 100 percent to 12.7 million. That was good enough to put Kmart in second place on the VideoWatch/VidIQ brand video ranking.
Of course, a great week for Kmart is nothing compared to the Volvo/Van Damme split, which is officially a viral phenomenon.
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