King Launched an Immersive Facebook Camera Effect Based on Candy Crush Saga

Accessible via Facebook’s in-application Camera, the immersive camera effect offers multiple rounds of increasingly difficult timed gameplay, with each challenging users to catch candies of the same color in their mouths as they are thrown from the bottom of the screen. The user’s face will expand each time they catch a piece of candy, and when they catch enough matching candies, their face will transform into a piece of candy from the game.