How Marketers Can Tap Pinterest’s New Visual Discovery Tools

Opinion: There’s never been a better time to capitalize on the opportunities of this emerging platform


Social media platforms continue to provide innovative ways for consumers to visually interact with brands and publishers, reimagining the way people shop online.

In a move to further serve users’ unique shopping habits, Pinterest recently introduced three new visual discovery tools to help people find more ideas and products—Lens, Instant Ideas and Shop the Look.

Lens offers users the ability to search for ideas using their mobile cameras by taking a photo of something, after which they see recommendations for similar objects.

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