Killing the Click

Moat measures engagement by tracking 'mouse hovering'

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

What was once digital advertising’s dirty little secret is now its big, ugly problem. Online ad performance figures are dismal: less than 1 percent of Web surfers click on display ads, brand dollars have yet to shift online proportionate to usage, and no one can agree on how exactly to measure ad impressions.

But 17 years into the advent of online advertising, the problem has been identified, and there's no shortage of market operators grasping at a solution (see: IAB, CIMM).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in