Kik Is Developing a Cryptocurrency to Democratize the Digital World and Boost Engagement

It gives marketers an alternative to Google and Facebook

With hopes of boosting user and brand engagement while also decentralizing the digital duopoly of Google and Facebook, Kik, the messaging app, is creating its own cryptocurrency.

Today, the Canada-based company is debuting Kin, and the digital currency will become the primary payment method for transactions on the platform. Kin—which will be created as an ERC20 token on the Ethereum blockchain—will exist not just within the Kik, but other platforms and companies will also be able to adopt it.

According

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