Live Broadcasting Took Over China, But Will It Survive in the U.S.?

It’s a truism in technology that often if you want a gut check on the viability of an emerging technology, you should look to China.

It’s a truism in technology that often if you want a gut check on the viability of an emerging technology, you should look to China.

Chinese consumers have led the world in using messaging as a platform for e-commerce, using QR codes to make purchases and, most recently, live video broadcasting over the Internet.

In June, almost one-half of the Chinese Internet population had used a livestreaming application. Livestreaming was a $1.8 billion business in China last year and is projected to be a $15.9

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