KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

Chain's secret recipe is made up of 11 herbs and spices

Getty Images, KFC

If you check KFC’s Twitter account you’ll see that the chain follows six men named Herb and the five women who made up the Spice Girls. Normally, who a brand follows on Twitter wouldn’t be worth a story but the restaurant, known for its fried chicken recipe with 11 herbs and spices, found a fun albeit strange way to make it newsworthy.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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