Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If you check KFC’s Twitter account you’ll see that the chain follows six men named Herb and the five women who made up the Spice Girls. Normally, who a brand follows on Twitter wouldn’t be worth a story but the restaurant, known for its fried chicken recipe with 11 herbs and spices, found a fun albeit strange way to make it newsworthy.
Yesterday, Twitter user @edgette22 noticed what was going on with KFC’s Twitter follows and his tweet soon went viral.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in