KFC Created a Wacky, Creepy Virtual-Reality Escape Game to Train New Cooks

The voice of Colonel Sanders talks players through making chicken

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It’s a lot easier frying chicken in virtual reality—and a lot creepier too.

This week, KFC released “The Hard Way,” a VR video game that traps users in the secret lodge of Colonel Sanders until they can fry wings and thighs. The game is meant to be a training device for new cooks and to give them a better feel for the brand’s personality, according to Bob Das, U.S. head chef for KFC.

During the game, the voice of the Colonel directs players through the various steps of making KFC chicken.



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