KFC Cooks Up a Messenger From Facebook Experience for Mother’s Day

The Colonel will help coordinate a meal time and kick off a video chat

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

KFC teamed up with Messenger From Facebook on a way to provide virtual Mother’s Day dinners for families prevented from having actual Mother’s Day dinners due to the coronavirus pandemic.

Visitors to the KFC Facebook page can interact with the Colonel via Messenger bot to accomplish tasks including coordinating a meal time, personalizing the invitation with the mom’s name and a family photos, and setting up reminders to video chat via Messenger on Mother’s Day.

Up to eight people can be visible at one time, and stickers and effects can be incorporated.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in