Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with YouTube to help athletes create their own YouTube channels, as well as to create new sports programming, as a YouTube development partner.
This partnership follows the launch of Durant’s own YouTube channel in April 2017, which has accumulated over 21 million views and more than 580,000 subscribers.
Going forward, Thirty Five Media will work with athletes and sports figures to launch channels similar to Durant’s, starting with National Football League player Richard Sherman, NBA player Karl-Anthony Towns and Durant’s Golden State Warriors teammates, JaVale McGee and Nick Young.