Mobile Growth Drives Q2 Digital Marketing Spending (Infographic)
Not surprisingly, mobile growth was a key factor in a robust second quarter of 2015 for digital marketing, according to a new study from Kenshoo.
Not surprisingly, mobile growth was a key factor in a robust second quarter of 2015 for digital marketing, according to a new study from Kenshoo.
The Facebook Marketing Partner and provider of “agile marketing software” found that:
- Mobile spending (phone and tablet) rose 167 percent in the second quarter of 2015 compared with the prior-year period for paid social ads, and 37 percent for paid search.
- Mobile made up 63 percent of paid social spend during the period, up from 51 percent in the second quarter of 2014, and 38 percent of paid search spend versus 31 percent.
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