Facebook SPMD Kenshoo Ramps Up Asian Operations

Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.

KenshooLogoNew650Facebook Strategic Preferred Marketing Developer and predictive media-optimization technology provider Kenshoo is ramping up in the Asia-Pacific region, announcing Wednesday that it will launch versions of its platform in Chinese and Japanese and open a new office in Singapore, joining its existing locations in Hong Kong, Tokyo, and Sydney.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.