Time, the nearly 100-year-old brand, is getting a new president.
Keith Grossman, previously chief revenue officer of Bloomberg Media and most recently chief operating officer of Engine, a marketing and tech group, is joining Time in the position. He starts on Monday in his new role and will report to Time editor in chief and CEO Edward Felsenthal.
“Time has endured passions and politics and people,” Grossman said. “When you look at a brand like Time and what the red border around what the Time brand represents, it represents a trusted filter.