Keeper of the Commentary

Reuters op-ed editor James Ledbetter discusses new hires, the Web and social media

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Gone are the days when Reuters was just a wire service. Former Slate media critic Jack Shafer, hired last week, is only the latest appointment op-ed editor James Ledbetter has made in his effort to turn the Reuters opinion page into a leading source of commentary. Shafer won’t be the last. Ledbetter spoke with Adweek about his ambitions for the site and about why good columnists are so essential to successful news organizations.

What is the editorial direction of Reuters' opinion content?

We are in the process of substantially increasing the volume of opinion material that we produce and the range of the issues that we want to offer an opinion about.

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