Social Customer-Service Automation: Too Good, or Too Good to Be True?

Now that we are faced with walking the fine line between human interaction and the promise of automation, what’s a brand to do? Here are a couple things to think about:

Staying ahead of the curve of ever-evolving technologies can feel like a feat. What may be a game-changer at one moment can quickly turn into old news in the matter of months, weeks or even days. We live in an era when the next best technology is literally around the corner.