1 Billion Reasons Why Snapchat’s Brand Filters Are Shaping the Future of Marketing

These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filters have become a cash cow for Snapchat.


You’ve probably seen or heard about the phenomenon that is Snapchat filters. Snapchatters can take a selfie and superimpose a set of dog ears or a fairy crown onto their video and share it with friends.

These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filters have become a cash cow for Snapchat.

In a recent eMarketer report, it is projected that advertising, including sponsored brand filters, will bring in more than $1 billion in revenue for Snapchat alone in 2017, which is impressive considering the fact that Snapchat only began offering the capability earlier this year.

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