1 Billion Reasons Why Snapchat’s Brand Filters Are Shaping the Future of Marketing

These “snaps” created with filters are viewed more than 1 billion times per day. As always, advertisers will find a way to follow the eyeballs, which is why sponsored filters have become a cash cow for Snapchat.

You’ve probably seen or heard about the phenomenon that is Snapchat filters. Snapchatters can take a selfie and superimpose a set of dog ears or a fairy crown onto their video and share it with friends.