What Marketers Should Know About Instagram’s Shoppable Photo Tags

Instagram revealed a new feature earlier this month that many retail brands would love to jump into: taggable products, a new shopping experience inside the application.

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Instagram revealed a new feature earlier this month that many retail brands would love to jump into: taggable products, a new shopping experience inside the application.

The taggable products feature allows users to tap the tags that are applied to photos. Apart from the usual tags, these will offer more details about the product. The even more awesome part is that this product view window will have a purchase link, which will redirect users to retailers’ own products pages, where they can complete their purchases.

InstagramShoppingWarbyParker

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