3 Things Marketers Can Do to Build—and Keep—a Loyal, Engaged Audience

Opinion: The allure of scale and reach has caused many to forget the 'social' component of social media

All publishers and marketers are hyper-aware of the many ways technology has simultaneously expanded and altered content consumption. We now have more access to information than ever before, but trust in the media is at an all-time low.

Advertisers are scrambling to find brand-safe environments on which they can rely. From the emergence of fake news to the well-publicized power struggle between publishers and distribution platforms, one thing remains abundantly clear: It is incredibly difficult for publishers and marketers to spark and manage the one-to-one conversations that matter most to their businesses.

The

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