Kanye West and Jay-Z Release New Song via Facebook

What happens when two of the biggest rappers stars in the world debut a new single on Facebook? Well, not much actually. What does this say about marketing on Facebook?

While Facebook maybe a great destination to reconnect with your former high school and college friends, is it a new way to release music? Kanye West and Jay-Z, two of the biggest rappers in the world released their first single, “H.A.M” from a forthcoming collaborative album. The idea to release their first single through Facebook was Kanye and Jay-Z’s decision, according to the executives from the record label, Def Jam.

While many other artists have also used Facebook to release new songs, including Avril Lavigne and Lil Wayne, Kanye and Jay-Z decided to create an entire new page for the song.

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