Kantar Is Releasing a New Podcast Measurement Service

Insights come online as podcast companies launch ad networks

To compile its findings, Kantar will consult a panel of 20,000 consumers. Getty Images

By Sara Jerde

March 4, 2020

Key insights:

Podcast services are competing with video streamers, with the prospect of subscription fatigue looming large.

As the podcast wars continue to heat up, Kantar will be monitoring subscription and consumption trends with a new tool.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.