Kantar Is Releasing a New Podcast Measurement Service

Insights come online as podcast companies launch ad networks

colorful people listening to podcasts
To compile its findings, Kantar will consult a panel of 20,000 consumers. Getty Images

Key insights:

As the podcast wars continue to heat up, Kantar will be monitoring subscription and consumption trends with a new tool.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.