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Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads to watch in exchange for points, and one of the first major brands to try a campaign is K-Swiss, a footwear marketer looking for a resurgence.
K-Swiss is running one-minute videos that pitch "The Board," a campaign fronted by the popular DJ Diplo. The Board is an effort to reach out to aspiring entrepreneurs and collaborate on projects, while participants become de facto advisers and a part of the
sneaker's "comeback story."