For Brands, Twitter Is a Marathon, Not a Sprint

Opinion: Twitter long ago stopped being a 140-character-only platform, and its more engaging features offer big possibilities for brands

If you’re one of the more than 3.5 million people who recently retweeted #NuggsForCarter to support a young man’s record-breaking quest for a free year of Wendy’s chicken nuggets, you might be surprised to learn that some believe Twitter is dead to brands.