How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Bringing outsourced technology and services in-house is nothing new to brands and agencies that want to take control of their advertising and marketing efforts. Over the past five years, we’ve seen efforts for mobile, search-engine optimization and publishing all make their way from being owned by specialist agencies to becoming in-house necessities—each of which generally receives large portions of marketing budgets.
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