Avoiding Influencer Marketing Controversy in a Heated Social and Political Environment

Opinion: Here are some general tips to navigating the tricky waters of influencer marketing during divisive times

At this point, we’re all very much aware of the fact that influencer marketing is a great tool to increase web traffic, spike sales and boost social engagement.

Unlike ads, influencers are genuine, engaging and, most important, real and relatable people, but these “pros” can quickly become “cons” in the sense that unlike ads, brands have less control over the content featured on the influencer’s platform.

People have opinions and, in today’s heated social and political climate, more and more individuals are vocalizing their thoughts on issues that are important to them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in