With Super Bowl Sunday in the rear-view mirror and the National Football League Draft coming later this week, which brands are best positioned to leverage the affinity football fans have with their own products and services?
Last fall, the once indestructible live-viewing NFL audience was starting to show some cracks. The league’s misfortunes did reverse as the season progressed, but even the temporary decline speaks to the importance of keeping your finger on the pulse of an audience and how your brand relates to them.
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