Journal House Returns to Davos as WSJ Expands Experiential Marketing

It's the second year of the branded pop-up, which has added new sponsors

journal house
The Wall Street Journal's meeting space has additional private rooms this year. WSJ

Key insights:

The Journal House—The Wall Street Journal’s big experiential marketing play—is returning to the World Economic Forum’s annual meeting, kicking off Tuesday in Davos. This marks the second year the storied outlet has brought its traveling show to the global elite retreat in the Swiss Alps.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.