Attention, Pragmatists: 2017 Is the Year Social Care Skepticism Will Start Costing You

Opinion: Companies that implement social engagement can see a 272 percent ROI in just three years

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Over the past five years, many early adopters implemented social engagement strategies simply because they believed in the intrinsic value of social media, without worrying about the need for a business case. If you have a socially savvy executive team, then this strategy may still work; but for most companies today, any real investment into social care or messaging needs to be backed up by a clear return on investment analysis.

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