Engaging Generation Z: Marketing to a New Brand of Consumer

Opinion: Gen-Zers fragment and focus their social media time

Companies will benefit for years from keeping up with Gen Z’s social media behaviors nadia_bormotova/iStock

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.

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