Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.
Engaging Generation Z: Marketing to a New Brand of Consumer
Opinion: Gen-Zers fragment and focus their social media time
Companies will benefit for years from keeping up with Gen Z’s social media behaviors
nadia_bormotova/iStock
